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Don't Think of an Elephant!: Know Your Values and Frame the Debate, George Lakoff business & economics depending on who she was[Lakoff is] the father of framing.The New York Times An indispensable tool for progressivespacked with new thinking on framing issues that are hotly debated right now.Jennifer M. Granholm, former governor of Michigan Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame todays essential issues. Called the father of framing by The New York