Rider Books London Silver Wing

Silver Wing

The design combines the command ‘Go’ with a stopwatch to convey a sense of immediacy and anticipation

Poster designed by Lloyd Northover with illustration by Alan Adler

at the Prince Edward Theatre

A very high-quality screen print on handmade paper

Rider Books London Silver WingAn original double sided promotional poster for the publisher Rider Books, c. 1980. The publisher was founded in 1908 under the motto "New Ideas for New Ways of Living, and became known for a catalogue focussing on spirituality, personal growth, and contemporary thought. It is now an imprint of Ebury Publishing, part of Penguin Random House. The poster design features a traditional Tibetan Buddhist representation of the Wheel of Life (Bhavachakra).