Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter wood He loves lists

He loves lists

I look down at our fists

But when the two strike up a conversation—awkward but electrifying—something life changing begins

and to the vital gift of the last half a century

distinctive birthmark … and even though David and Rachel realize it can’t be

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter wood He loves listsWhy do so many global strategies faildespite companies powerful brands and other border crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch one size fits all strategies. But cross border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activityincluding direct investment, tourism, and communicationhappens