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Brand Seduction consciousness\ shedding light on the growingBrand Seduction: How Neuroscience can help marketers build memorable brands Author Daryl Weber Publisher Career Press 2016 Binding paperback Condition new Summary "Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands" by Daryl Weber explores the powerful intersection of psychology and branding. Drawing on the latest findings in neuroscience, Weber delves into how brands can tap into the subconscious minds of consumers, creating